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關於我們 / ABOUT US

成立於 2024 年的潮流選物店 — GENERAL PURPOSE / ，以「目的性」及「選擇」為重心，為大眾搜羅型格、高質素的品牌及單品。顧名思義，店舖的名稱代表世上所有事情都有目的，然而「目的」並不需宏大，而可以純粹，將簡單、低調的理念注入至選物風格之中。另外，名字中的「/」則象徵著選擇，除代表顧客們的選擇之外，更多的是表達出 GENERAL PURPOSE / 將為大家帶來不同的選擇。

Established in 2024, GENERAL PURPOSE / is a trendy boutique that focuses on "purpose" and "choice," curating stylish, high-quality brands and products for the public. True to its name, the store signifies that everything in the world has a purpose, which doesn't have to be grand but can be simple and understated. Using the minimalist and unassuming concept as its selection style. In addition, the "/" in the name symbolizes choice, representing not only the choices of the customers but more importantly expressing that GENERAL PURPOSE / will bring a variety of options to everyone.

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